Target Account Selling® - TAS

Target Account Selling® ('TAS') is a structured, repeatable methodology that enables sales organizations to win more deals faster.  TAS is available as an integral part of Dealmaker® for TAS Opportunity and Account Management.
TAS creates a repeatable skill set amongst the sales team that will empower them to:  

  • Shorten selling cycles
  • Establish clear, unique business value with customers
  • Reduce selling costs through more efficient resource allocation
  • Increase sales per employee
  • Enhance account control and forecast accuracy
  • Build successful sales organizations quickly by helping new employees become more productive sooner

TAS increases your win rate by helping you answer critical questions about each of your opportunities, such as:

  • Is this an opportunity you should pursue?
  • What are the critical issues for the customer?
  • What’s the compelling event driving their decision to buy now?
  • What competitive strategy should you
    employ to win the deal?
  • Who are the real buyers?

Application and Reinforcement Workshop Webinars and Workshops

A range of workshop webinars and face-to-face workshops helps participants to learn and refresh how to assess opportunities, create competitive strategies, identify key players, and define relationship strategies.

  • The TAS Opportunity Plan captures the essential information on an opportunity
  • The Opportunity Assessment enables the sales professional to evaluate opportunities effectively
  • Tools and techniques to sales managers for improving the performance and development of sales teams
  • Link marketing activities with sales processes, using TAS as a foundation
  • Opportunity plan reviews using TAS as the foundation

 

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